北市千戶2億豪宅 賣壓大
2017/10/16
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><a name="OLE_LINK1"></a><span style="font-family: 微軟正黑體, sans-serif;">蘋果日報【詹宜軒】</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">連同明年將登場的</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">大豪宅案，近</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年台北市、單戶總價</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元以上豪宅建案，共有近千戶、總銷超過</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">千億元，但以去化速度來看，業者私下透露：「真的很辛苦。」估計整體去化率平均僅</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3~5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成，豪宅賣壓之大，恐形成預售屋賣成中古屋的局面。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">統計近</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年台北市端上市場銷售的豪宅建案，單一社區、主力產品總價超過</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元的建案，共有</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">12</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">案，供給戶數約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">806</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶，其中又以大直「西華富邦」近</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">200</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶供給量最大宗。而明年還有包括「</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">ONE PARK</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">」、「陶朱隱園」及「冠德信義」等</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">大豪宅案將進場，預計再擠入約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">180</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶供給。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">宏普建設董事長段津華認為：「豪宅供給量、尤其是總價</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元以上、又在近</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年成屋的，競爭實在太大。」</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><strong><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif; color: #002060;">高樓層讓利</span></strong><strong><span style="font-size: 13pt; font-family: Arial, sans-serif; color: #002060;" lang="EN-US">1</span></strong><strong><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif; color: #002060;">成</span></strong></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">段津華甚至透露，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">4</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月以投資公司名義，以單價</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">188</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元搶進「帝寶」，現正裝修預備自住，就是一個「逢低搶進」的考量，加上日前「信義富邦世紀館」</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">9</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">樓戶，以每坪</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">125</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元成交，段津華直指：「附近的『皇翔御琚』還有很多戶，要怎麼賣？」凸顯豪宅身價，在供給量與日俱增的情況下，將面臨考驗。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">以「西華富邦」為例，完工至今將近</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年，台灣房屋台北大直特許加盟店東卓偉程表示，全案部分由業主自售，但部分流入仲介代售，估計整體還有約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">80~90</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶待售量，「以價格來看，高樓層還是堅持每坪約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">225</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元，已較開賣初期讓利約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成，低樓層視景觀條件，每坪在</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">160~170</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元左右。詢問度情況好時，單周可帶看</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">組，但價格高，成交難磨合。」</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><strong><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif; color: #002060;">設計規劃享優勢</span></strong></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">單一建商供給豪宅量體最多的元利建設，近</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年包括成屋「和平大苑」、將完工的「</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">ONE PARK</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">」，合計約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">200</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶，總案量超過</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">700</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元。元利建設副總經理吳麗謹坦言，「和平案銷售的確比較緩慢，目前約去化</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成。」但明年</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">Q1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">進場的「</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">ONE PARK</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">」因立地條件、設計規劃具有相當優勢，吳麗謹透露，並不擔心銷況。據了解，該案甚至已在元利建設董事長林敏雄操盤下，售出好幾戶。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><strong><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif; color: #002060;">「多有</span></strong><strong><span style="font-size: 13pt; font-family: Arial, sans-serif; color: #002060;" lang="EN-US">4</span></strong><strong><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif; color: #002060;">億行情」</span></strong></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">《住展》雜誌企研室經理何世昌表示，明年以後進場豪宅案，不僅都是成屋，且「總價三級跳」，多具有身價</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">4</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元以上行情，「醞釀中的還有富邦『</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">D1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">』大坪數、正義國宅改建案『</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">Diamond Tower</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">』，拉長銷售戰線將成為必經歷程，預售賣成中古屋，恐成常態。」</span></p>
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