<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><a name="OLE_LINK1"></a><span style="font-family: 微軟正黑體, sans-serif;">蘋果日報【詹宜軒】</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">近</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年最長藍燈期現身,</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">9</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月北台灣新案市場,受到民俗月衝擊,推案量、成交組數皆向下探底,使得整體表現落入今年</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月以來最差,更是自</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">7</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月以來連</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月亮出象徵谷底衰退的藍燈信號。但隨</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">928</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">檔期逐步加溫,專家預估,</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">10</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月可望擺脫「慘藍期」</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">從《住展》雜誌</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">6</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">大評比指標來看,成屋推案量、廣告量、議價率與來人組數等</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">4</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">項指標持平,預售推案量與成交組數則下滑。其中新案推案量都處於今年的相對低點,成交組數則較</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月減少最為劇烈。</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">《住展》雜誌企研室經理何世昌指出,</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">9</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月因多數時間處在民俗月內,新釋出的成屋戶數與</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月差距不大,約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">300</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">多戶,全都是中、小型量體的成屋案,單一案量達</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">10</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元以上的指標案掛零,「直到</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">9</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月下旬民俗月結束後,預售案才大量湧現,全月預售推案金額接近</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">350</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元。</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><strong><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif; color: #002060;">房價為成交關鍵</span></strong></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成交組數表現不佳,較</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月減少近</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成,尤以房價屢創新高的宜蘭地區,成交量更低迷。何世昌說,「</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">9</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月整體來人狀況不差,大台北地區熱銷案周來人組數甚至達</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">50~200</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">組,但買氣不振,買方縮手的關鍵在於價格不夠實惠。」</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">立信機構建設業務部副理黃志松表示,價格與品質還是決定銷售成敗的關鍵,以</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">9</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月初開案的「新外灘-雙江翠」為例,平均周來人</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">100</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">組,成交已破</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成,均價每坪</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">46</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元,「買方出手還算踴躍。」</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><strong><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif; color: #002060;">促銷花招吸買氣</span></strong></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">為衝刺</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">928</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">檔期買氣,北台灣其實也有不少案場祭出特殊行銷方案,如新店區成屋案「富裔河」,打出每戶成交就送</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">輛麥拉倫超跑,該車款表價</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1168</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元,等值於台北市小套房價。</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">富裔實業專案經理吳少凱表示,該活動自本月起跑,全案僅餘</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶,坪數在</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">90~100</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">坪,「希望刺激去化剩餘戶別,買方也可選擇折抵房價。」以該社區成交總價平均</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">7000</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元,若以車價折抵,等同打</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">折出清餘屋。</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">另如士林區「川普至善」強調除廣告戶、低首付,還送裝潢、車位;新竹湖口則有「明星大富翁」標榜</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">次買</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶,可享超高報酬率</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">13%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">、</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年包租等方案。從民俗月結束後,新案蜂擁而出、爆炸性促銷手段頻頻出擊來看,業者預期</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">10</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月房市若買氣保持穩定,市況可望擺脫谷底藍燈。</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: center;"><img src="http://img.appledaily.com.tw//images/twapple/640pix/20171006/LA22/LA22_001.jpg" alt="" /></p>